BRAND DEVELOPMENT

Your brand is how you communicate all the big and little things that drives the customers to trust and value your business to accomplish their goals. Effective branding allows you to deliver the right message about who you are and what you deliver.

Components of a Memorable Brand

Most people think of branding as the colors and fonts used in marketing materials. While your brand’s visual expression is an important part of delivering memorable communications to customers, it only scratches the surface. Developing a brand also includes:

• Building a positioning strategy that defines your audience, identifies competitors, and solidifies your position in the marketplace
• Defining the company’s mission and values to consistently communicate what you stand for
• Creating a unique brand personality and voice to differentiate your business from competing companies
• Developing customer personas that fit your target audience
• Managing your brand communications for consistency both online and offline