MARKETING STRATEGY

An effective marketing strategy is the cornerstone of success in today’s increasingly competitive marketplace. It’s easy to execute one-off marketing tactics here and there – because you know you have to do something to get your business out there. Without a cohesive strategy, your marketing efforts will be disjointed and may operate counter to your brand.

STOP marketing in silos.

At CDLI Media, we believe that every marketing activity – every brochure, every social media post, every email blast, every video – should tie into your overall marketing strategy and ultimately your company’s annual growth goals.

A truly cohesive plan ensures all your efforts work together seamlessly to deliver measurable value.

Marketing strategy development includes:

• Identifying your target market and developing a comprehensive buyer persona
• Defining the optimal message and timing best suited for your audience
• Discovering the driving forces behind your message
• Determining a success metrics